style profile- 1954 world cup Switzerland

adidas founder adi dassler worked closely with the victorious west german team of '54 designing & pioneering their half time replacement of screw in studs, thus contributing to the miracle of berne victory in treacherous conditions, yl helping catapult adidas to global brand success.

style profile- 1950 world cup Brazil

after a 12 year hiatus following WWII, england returned from a 20 year self-imposed exile only to succumb to the USA in arguably the biggest world cup upset ever. interestingly, india achieved qualification for the event playing barefoot yet refused to participate in brazil after fifa ruled they must wear boots. uruguay took the super duplo t football to the most unlikely victory in the final over the heavily fancied brazilians to mass upset on host streets.

window of opportUNITY

style profile: 1938 world cup France

italy & hungary meet before the 1938 final in high waisted baggies & ankle-tie mid cut boots. can you guess the origin of each captain? hosts france conjur similar before & after pictures of the Allen ball, after being beaten by eventual champs italy, before & in stark contrast to their next soiree as host 50 years later. they however fared better than the austrian team whom upon the eve of the event ceased to exist as a nation following german invasion.

style profile: 1934 world cup Italia

the italians & Il Duce dictated ongoings at the 1934 world cup, won again by the host nation during which the all to familiar precedent was set whereby the opposition appear to do all the attacking, but the azzurri win the game

style profile: 1930 world cup Uruguay

amid crowd violence, death threats, match-fixing allegations & an all-in-brawl, hosts uruguay were crowned champions of the inaugural world cup defeationg arch-rivals argentina 4-2 with the victory sealing goal scored in style by one-armed talisman hector castro

syle profile: fifa world cup

as we count down til the south africa world cup finals,
we will here profile the history of each tournament.
the success, the art, the fashion, the passion, the moments.
how will the 2010 spectacular be remebered?