near DEADSTOCK experience

to many, the term deadstock refers to the unused or brand new condition of goods. the term used correctly however actually refers to when any stocks goes beyond economical repair after a certain period of its use, & is considered dead of its value. thus unsold 'dead' stock is not found in its original condition & sometimes comes complete with storage wear, fading, deterioration & discolouartion. to me these imperfections add character to the goods, as long as it can still be utilised for its original purpose, if not another.

right here we take deadstock to another level whereby the goods, this time trainers, find themselves re-enacted in some near death experiences, but remaining far from dead of value.

the attitude of gratitude goes out to loren platt for styling & capturing this deadstock shoot in conjuction with footwear provided by the other side of the pillow

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