i often hear negative opinions resenting the current status of vans as a fashion brand. in fact the van doren rubber company began as a lifestyle brand offering canvas casuals for the entire family & only later did skaters adopt their shoes (& not the other way round). it was fortuitous how it happened. not through marketing or business guile but through flexible production of affordable & design-driven footwear. what i feel is important now is reinforcing why exactly the brand is 'cool'. that rich cultural foundation that the brand is built upon & the family values at their core
....that & the arsenal of core skate shoes which defined their legacy through the 70s, 80s & 90s!!
.... & lets not forget about bicylcle motocross! if you look at any race, vert, street or freestyle event over a 3 decade + period, not only were vans 1st in bmx.... but on the majority of occasion 2nd, 3rd, 4th.... ad infinitum
vintage vans style #36 old skool
made in usa circa 1992
used (machine washed)
super solid style #36 structurally flawless with cosmetic fade & suede stiffening due to machine wash